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Social Media Marketing

Today, more than 5 billion people actively use social media, making social platforms imperative to reach a large direct to consumer (D2C) audience. Therefore, social marketing is key to reaching your customers especially if you know who your targeted customer is. The most prominent social applications are what we call the Big 5:  Google, YouTube, Facebook, Instagram, and TikTok. There are many methods and strategies we use to market a brand but the main objective is to bring discoverability and awareness to your product, leading to higher sales.
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